BSSS: Navigating the Social Media Landscape & Cultivating Your Content
Date and Time
Tuesday Jun 18, 2019
8:30 AM - 12:00 PM CDT
- Part I 8:30a -10a: Navigating The Social Marketing Landscape
- 15 Minute Break
- Part II 10:15a - 11:45a: Cultivate & Design Your Social Media Content
Fees/Admission
Chamber Members
Non-Chamber Members and guests
Contact Information
(217) 359-1791
Send Email
Description
Navigating the Social Media Landscape & Cultivating Your Content
Part I - Lecture focusing on social media
Part II - Hands on workshop
Part I Summary: Gain a better understanding of social media platforms and use cases, what drives engagement & why social media works. Learn the difference between; paid, earned and owned media.
We’ll also talk about:
- Global Trends and Media Consumption
- Developing a Consumer-Centric Approach
- Business Goals & Challenges
- Platform Strategies
- Messaging for the Social Space
- Harnessing Engagement & Feedback
Attendees will walk away with: An understanding of which platforms are best for you and how to engage your customers.
Part I Level: Beginner
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Part II Summary: Put your best foot forward with your social media platforms! Cultivate your digital content is a workshop that will help you map out a monthly plan for your social media platforms. We’ll look at social media accounts, what you’ve done, & what do their competitors do.
Attendees will walk away with: Social media strategy, asset list, campaign plan and a content calendar for an entire month. This plan can replicated throughout the year.
Bring: Your computer, smart phone, samples of YOUR photos/videos, & company mission statement.
Part II Level: Intermediate
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Presenter: Melissa Amedeo, SVP Chief Development Officer, DCC Marketing
Melissa is a seasoned marketer with over 30 years of experience across multiple industries from retail to consumer packaged goods, manufacturing, education, foodservice in both the B2B and B2C landscape as well as data analytics. As the SVP, Chief Development Officer at DCC Marketing, she is in charge of Digital Media and Marketing for clients and new business for the agency. She has been published in Retail Customer Experience magazine as well as Progressive Grocer. Melissa is certified in Google Ads and Google Analytics.
